5 Ways To Get Better Results From SEO and Online Marketing
The time has gone when food, cloth and a home was the basic need in anyone's life. One more necessity is added to it. We all are aware of it. Now a days, internet has been added as our basic need of life. We can't imagine our life without internet. Then how can we imagine a business without internet ?
Because of day by day emerging technologies like 4G, 5G in telecom sector have even encouraged the use of internet in daily routine. In this case, we can say arouond 50-60% population is active on internet. Now when we want an actual growth in our business we should have a thorough knowledge of internet and how we can market our business using this. Using internet we can communicate our vision and product to much more crowd in reasonable resources and price.
A very well known search engine which we use in our daily life is Google. Whenever we search anything on Google, then we see a lots of results in response. It may have many pages of results where that exact term is found. But we rearly go to the second or next pages. We just click on anything which comes on first page. These business which comes on first page use a technique called Search Engine Optimization or SEO. By using this technique they come on first page hence generates more leads and get their business spread in much more speed.
If we simply know the SEO and Digital marketing, we can also come on first page of results hence get more leads and conversions.
How can we optimize our site so that we can also come on first page. Here we are referring some ways, which can be used to get your site optimized and generate more leads :-
1.) Organic and Inorganic Results : Every time, when we search something on Google, it generates two kinds of results. First one is paid, which comes on first page. For this type of ads, we need to pay some amount of money to Google to show us on first page. This is called Inorganic Results. Second is organic results, in which we optimize our site in such a manner that it comes on first page.
2.) Content is more important : Our site content holds much importance, when it comes to optimization. When we create a good content, it will automatically attract more and more people. Secondly Google's algorithms are designed in such a way that they will show the best results/contents on priority. We need to finalize the keywords which is related to our business. These keywords are the words/phrases which user search mostly. We need to include these keywords in our content as much as possible.
3.) Page Title and Description : Our page title makes a lot of difference. Your page title should be in such a manner that it should explain our content precisely.
4.) Using Long Tail Keywords : This is very common to use keywords for social media. But if you wanna attract more traffic on your site, then you should use "long tail keywords". Whenever we add some words and make a sentence out of it, this is called as long tail keyword. These keywords are 80% more effective then normal keywords.
5.) Site Performance : These search engines always track your site. Hence we should improve the performance of our site. It should take much time for loading. Our site should be responsive for mobile devices also. If your site doesn't give good user experience then your site rank will surely be decreased.
Author Pankaj Goyal Training & Placement Dept.